Privacy policy

River Town Floors, LLC Last updated: July 23, 2026

1. Overview & Platform Host

RIVER TOWN FLOORS, LLC understands that your privacy is important to you. We are committed to protecting the privacy of your personally identifiable information as you use this website. This Privacy Policy tells you how we protect and use information that we gather from you. By using this website, you consent to the terms described in the most recent version of this Privacy Policy. You should also read our Terms of Use to understand the general rules about your use of this website, and any additional terms that may apply when you access particular services or materials on certain areas of this website. “We,” “our” means RIVER TOWN FLOORS, LLC and its affiliates. “You,” “your,” visitor,” or “user” means the individual accessing this site.

River Town Floors operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). River Town Floors is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

2. SMS Messaging Terms & Compliance

1. Program Description: This messaging program sends appointment confirmation and reminder messages to customers who have booked an appointment through our website, or via our scheduling forms, and have explicitly opted in to receive SMS notifications. Opt-in is collected via web forms with a dedicated checkbox for SMS consent. Messages include scheduling confirmations, appointment reminders, rescheduling updates, and customer support communications.

2. Cancellation Instructions: You can cancel the SMS service at any time. Simply text "STOP" to the same number that sent you messages. Upon sending "STOP," we will confirm your unsubscribe status via SMS. Following this confirmation, you will no longer receive SMS messages from us. To rejoin, sign up as you did initially, and we will resume sending SMS messages to you.

3. Support Information: If you experience issues with the messaging program, reply with the keyword "HELP" for more assistance, or reach out directly to leeann@rivertownfloorsnj.com or call +1 (609) 397-2241 during business hours.

4. Carrier Liability: Carriers are not liable for delayed or undelivered messages.

5. Message & Data Rates: Message and data rates may apply for messages sent to you from us and to us from you. Message frequency varies based on your service usage and appointment schedule. For questions about your text plan or data plan, contact your wireless provider.

6. Supported Carriers: Our SMS program works with all major U.S. wireless carriers, including AT&T, T-Mobile, Verizon, Sprint, and most regional carriers.

7. Age Restriction: You must be 18 years or older to participate in our SMS program.

8. Privacy Policy: For privacy-related inquiries, please refer to our Privacy Policy at https://rivertownfloorsnj.com/privacy-policy. We comply with all applicable laws and regulations, including the Telephone Consumer Protection Act (TCPA) and CTIA guidelines, regarding the use of SMS communications.

3. Personal and Non-Personal Information

Our Privacy Policy identifies how we treat your personal and non-personal information.

What is Non-Personal Information and How is it Collected and Used?

Non-personal information is information that cannot identify you. If you visit this website to read information, such as information about one of our services, we may collect certain non-personal information about you from your computer’s web browser. Because non-personal information cannot identify you or be tied to you in any way, there are no restrictions on the ways that we can use or share non-personal information.

What is Personal Information and How is it Collected?

Personal information is information that identifies you as an individual, such as your name, mailing address, e-mail address, telephone number, and fax number. When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect personal information from you in a variety of ways:

• When you send us an application or other form;

• When you conduct a transaction with us, our affiliates, or others;

• When we collect information about you in support of a transaction, such as credit card information;

• In some places on this website, where you have the opportunity to send us personal information about yourself, to elect to receive particular information, to purchase access to one of our products or services, or to participate in an activity.

Specific Categories of Personal Information Collected

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this personal information:

• Contact details: Including your name, address, billing address, shipping address, phone number, and email address.

• Financial information: Including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.

• Account information: Including your username, password, security questions, preferences, and settings.

• Transaction information: Including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel and your past transactions.

• Communications with us: Including the information you include in communications with us, for example, when sending a customer support inquiry.

• Device information: Including information about your device, browser, or network connection, your IP address, and other unique identifiers.

• Usage information: Including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you: Including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;

• Automatically through the Services: Including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

• From our service providers: Including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;

• From our partners or other third parties.

4. Cookies and Tracking Technologies

Are Cookies or Other Technologies Used to Collect Personal Information?

Yes, we may use cookies and related technologies, such as web beacons, to collect information on our website. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page.

For example, if you register with us, a cookie helps RIVER TOWN FLOORS, LLC recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same RIVER TOWN FLOORS, LLC website, the information you previously provided can be retrieved, so you can easily use the features that you customized.

A web beacon is a small graphic image that allows the party that set the web beacon to monitor and collect certain information about the viewer of the web page, web-based document, or e-mail message, such as the type of browser requesting the web beacon, the IP address of the computer that the web beacon is sent to and the time the web beacon was viewed. Web beacons can be very small and invisible to the user, but, in general, any electronic image viewed as part of a web page or e-mail, including HTML-based content, can act as a web beacon.

We may use web beacons to count visitors to the web pages on the website or to monitor how our users navigate the website, and we may include web beacons in e-mail messages in order to count how many messages sent were actually opened, acted upon, or forwarded.

Third-party vendors also may use cookies on our website. For instance, we may contract with third parties who will use cookies on our website to track and analyze anonymous usage and volume statistical information from our visitors and members. Such information is shared externally only on an anonymous, aggregated basis. These third parties use persistent cookies to help us improve the visitor experience, manage our site content, and track visitor behavior. We may also contract with a third party to send emails to our registered users/members.

To help measure and improve the effectiveness of our e-mail communications, the third party sets cookies. All data collected by this third party on behalf of RIVER TOWN FLOORS, LLC is used solely by or on behalf of RIVER TOWN FLOORS, LLC and is shared externally only on an anonymous, aggregated basis. From time to time we may allow third parties to post advertisements on our website, and those third-party advertisements may include a cookie or web beacon served by the third party.

This Privacy Policy does not cover the use of information collected from you by third-party ad servers. We do not control cookies in such third-party ads, and you should check the privacy policies of those advertisers and/or ad services to learn about their use of cookies and other technology before linking to an ad.

We will not share your personal information with these companies, but these companies may use information about your visits to this and other websites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you, and they may share your personal information that you provide to them with others.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the RIVER TOWN FLOORS, LLC websites you visit.

5. How RIVER TOWN FLOORS, LLC Uses Personal Information

RIVER TOWN FLOORS, LLC may keep and use personal information we collect from or about you to provide you with access to this website or other products or services, to respond to your requests, to bill you for products/services you purchased, and to provide ongoing service and support, to contact you with information that might be of interest to you, including information about products and services of ours and of others, or ask for your opinion about our products or the products of others, for record-keeping and analytical purposes and to research, develop and improve programs, products, services, and content.

Personal information collected online may be combined with information you provide to us through other sources. We may also remove your personal identifiers (your name, email address, social security number, etc). In this case, you would no longer be identified as a single unique individual. Once we have de-identified information, it is non-personal information and we may treat it like other non-personal information. Finally, we may use your personal information to protect our rights or property, to protect someone’s health, safety, or welfare, and to comply with a law or regulation, court order, or other legal process.

Depending on how you interact with us or which of the Services you use, we specifically use personal information for the following operational purposes:

• Provide, Tailor, and Improve the Services: To perform our contract with you, process payments, fulfill orders, remember preferences, send account notifications, arrange shipping, facilitate returns/exchanges, enable product reviews, and create a customized shopping experience.

• Marketing and Advertising: To send promotional communications by email, text message, or postal mail, and to show online advertisements on our Services or other sites based on past purchases and activity.

• Security and Fraud Prevention: To authenticate your account, provide a secure checkout experience, detect and prevent fraudulent or malicious activity, protect public safety, and secure our services.

• Communicating with You: To provide responsive customer support and maintain our ongoing business relationship.

• Legal Reasons: To comply with applicable laws, respond to legal process, participate in legal proceedings, and enforce our terms and policies.

6. Sharing & Disclosure of Personal Information

Does RIVER TOWN FLOORS, LLC Share Personal Information with Others?

We do not sell, rent, or trade personal information. We will not share your personal information collected from this website with an unrelated third party without your permission, except as otherwise provided in this Privacy Policy.

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes:

• Service Providers & Shopify: Third-party vendors who assist in our operations (e.g., payment processing, appointment scheduling, IT management, data analytics, cloud storage, fulfillment, shipping, and customer support). We share information with SMS aggregators and providers solely for the purpose of delivering messages you've consented to receive. In all cases, service providers are contractually obligated to maintain confidentiality and security, and are not authorized to keep, disclose, or use your information except for providing specified services.

• Business & Marketing Partners: To provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity.

• Legal Compliance & Law Enforcement: If required by law, legal process, court orders, subpoenas, search warrants, or to protect our rights, property, or the health, safety, and welfare of individuals.

• Business Transfers: In conjunction with a corporate sale, merger, dissolution, acquisition, or bankruptcy. In such cases, your data remains protected under the terms of this policy.

• Direct Consent or Request: When you direct or request us to share information (e.g., shipping carriers or social media login widgets) or when you submit a review where you grant permission to gather basic info (name/email) to share with the review provider.

Important SMS Consent Exclusion: All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.

To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy (https://www.shopify.com/legal/privacy) and Shopify Privacy Portal (https://privacy.shopify.com/en).

7. Communications & Marketing

We may contact you periodically by e-mail, mail, or telephone to provide information regarding programs, products, services, and content that may be of interest to you. In addition, some features on this website allow you to communicate with us using an online form. If your communication requests a response from us, we may send you a response via e-mail. The e-mail response or confirmation may include your personal information. We cannot guarantee that our e-mails to you will be secure from unauthorized interception.

By consenting to RIVER TOWN FLOORS, LLC’s SMS marketing in the checkout and initializing a purchase or subscribing via our subscription tools, you agree to receive recurring text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us, even if your mobile number is registered on any state or federal do-not-call list. Message frequency varies. Consent is not a condition of purchase.

If you wish to unsubscribe from receiving text marketing messages and notifications, reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests, will not be considered a reasonable means of opting out. We do not charge for the service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message and data rates may apply.

8. Data Security and Retention

How is Personal Information Secured?

We have implemented generally accepted standards of technology and operational security in order to protect personally identifiable information from loss, misuse, alteration, or destruction. Only authorized personnel and third-party vendors have access to your personal information, and these employees and vendors are required to treat this information as confidential. Despite these precautions, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security" or that unauthorized persons will not obtain access to your personal information. In addition, any information you send to us may not be secure while in transit; we recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

Data Retention

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

9. Third-Party Websites, Links & Public Discussions

Links to Third-Party Sites

This site contains links to other sites or online platforms operated by third parties. RIVER TOWN FLOORS, LLC is not responsible for the privacy practices, security, or content of such websites. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites.

Public Discussions

This site may provide public discussions on various business valuation topics. Please note that any information you post in these discussions will become public, so please do not post sensitive information in public discussions. Whenever you publicly disclose information online, that information could be collected and used by others. We are not responsible for any action or policies of any third parties who collect information that users disclose in any such forums on the website. RIVER TOWN FLOORS, LLC does not agree or disagree with anything posted on the discussion board. Also, remember that you must comply with our other published policies regarding postings on our public forums.

10. User Rights, Choices & Access

How Can a User Access, Change, and/or Delete Personal Information?

You may access, correct, update, and/or delete any personally identifiable information that you submit to the website. You may also unsubscribe from mailing at any time by selecting the “unsubscribe” option at the bottom of any email from RIVER TOWN FLOORS, LLC.

Summary of Privacy Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information:

• Right to Access / Know: You may have a right to request access to personal information that we hold about you.

• Right to Delete: You may have a right to request that we delete personal information we maintain about you.

• Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.

• Right of Portability: You may have a right to receive a copy of the personal information we hold about you and request that it be transferred to a third party.

• Right to Opt out of Sale or Sharing for Targeted Advertising: You may have a right to opt out of the "sale" or "sharing" of your personal information or target advertising. Please note that if you visit our website with the Global Privacy Control (GPC) opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for that device and browser.

• Managing Communication Preferences: You may opt out of promotional emails at any time using the unsubscribe link. Non-promotional account/order emails will still be sent.

You may exercise any of these rights by contacting us using the details provided in Section 13. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing requests as permitted under law. You may also designate an authorized agent to make requests on your behalf upon providing written authorization.

Complaints & Appeals

If you have complaints about how we process your personal information, please contact us. Depending on where you live, you may have the right to appeal our decision by contacting us or lodging a complaint with your local data protection authority.

11. Children’s Privacy

RIVER TOWN FLOORS, LLC will not intentionally collect any personal information (such as a child’s name or email address) from children under the age of 13, and the Services are not intended to be used by children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, please contact us to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

12. Data Protection Policy (GDPR & Global Standards)

RIVER TOWN FLOORS, LLC is committed to providing a superior learning experience for everyone we work with. We know that our users are committed to their success and we are equally committed to ensuring that each interaction that someone has with our content is optimized for maximum educational potential. To enable us to do this, RIVER TOWN FLOORS, LLC needs to gather and use certain information about individuals.

Individuals who we gather information about include customers, affiliates, business contacts, employees, and other people the organization has a relationship with or may need to contact. This policy describes how this personal data is collected, handled, and stored to meet the company’s data protection standards — and to comply with the law.

Why This Policy Exists

This data protection policy ensures RIVER TOWN FLOORS, LLC:

• Complies with data protection law and follows industry best practices.

• Protects the rights of staff, customers, affiliates, and partners.

• Is open about how it stores and processes individuals’ data.

• Protects itself from the risks of a data breach.

EU General Data Protection Regulation (GDPR) Protection Law

The GDPR (General Data Protection Regulation) protection law describes how organizations that conduct business with individuals or entities located in EU (European Union) nations — including RIVER TOWN FLOORS, LLC — must collect, handle, and store personal information. These rules apply regardless of whether data is stored electronically, on paper, or in any other manner. To comply with the law, personal information must be collected and used fairly, stored safely, and not disclosed unlawfully.

The EU GDPR is underpinned by eight core principles. These state that personal data must:

1. Be processed fairly and lawfully;

2. Be obtained only for specific, lawful purposes;

3. Be adequate, relevant, and not excessive;

4. Be accurate and kept up to date;

5. Not be held for any longer than necessary;

6. Processed in accordance with the rights of data subjects;

7. Be protected in appropriate ways; and

8. Not be transferred outside the European Economic Area (EEA), unless that country or territory also ensures an adequate level of protection.

12.1 Policy Statement

Every day our business will receive, use, and store personal information about our customers, affiliates, partners, and colleagues. It is important that this information is handled lawfully and appropriately, in line with the requirements of the Data Protection Act 2018 and the General Data Protection Regulation (collectively referred to as the ‘Data Protection Requirements’). We take our data protection duties seriously because we respect the trust that is being placed in us to use personal information appropriately and responsibly.

12.2 About This Policy

This policy and any other documents referred to in it set out the basis on which we will process any personal data that we collect or process. This policy does not form part of any employee’s contract of employment and may be amended at any time. The company as a whole is responsible for ensuring compliance with the Data Protection Requirements and with this policy. Any questions about the operation of this policy or any concerns that the policy has not been followed should be referred in the first instance to the Data Protection Officer.

12.3 What Is Personal Data?

Personal data is defined as data (whether stored electronically or paper-based) relating to a living individual who can be identified directly or indirectly from that data (or from that data and other information in our possession). Processing is any activity that involves the use of personal data. It includes obtaining, recording, or holding the data, organizing, amending, retrieving, using, disclosing, erasing, or destroying it. Processing also includes transferring personal data to third parties under privacy control conditions. Sensitive personal data includes contact info, address, session activity on the platform, IP location, etc. Sensitive personal data can only be processed under strict conditions and used for the express purpose for which it was collected.

12.4 Data Protection Principles

Anyone processing personal data must ensure that data is:

• Processed fairly, lawfully, and in a transparent manner.

• Collected for specified, explicit, and legitimate purposes and any further processing is completed for a compatible purpose.

• Adequate, relevant, and limited to what is necessary for the intended purposes.

• Accurate and where necessary, kept up to date.

• Kept in a form that permits identification for no longer than necessary for the intended purposes.

• Processed in line with the individual’s rights and in a manner that ensures appropriate security of the personal data, including protection against unauthorized or unlawful processing and against accidental loss, destruction, or damage, using appropriate technical or organizational measures.

• Not transferred to people or organizations situated in countries without adequate protection and without first having advised the individual.

12.5 Fair And Lawful Processing

The Data Protection Requirements are not intended to prevent the processing of personal data, but to ensure that it is done fairly and without adversely affecting the rights of the individual. In accordance with the General Data Protection Regulation (GDPR), we will only process personal data where it is required for a lawful purpose. The lawful purposes include (amongst others): whether the individual has given their consent, the processing is necessary for performing a contract with the individual, for compliance with a legal obligation, or for the legitimate interest of the business. When sensitive personal data is being processed, additional conditions must be met.

Detailed Collection Of Information

We Receive And Store Information About You Such As:

• Information you provide us: We collect information you provide to us which includes: your name, email address, address or postal code, payment method, and telephone number. We collect this information in a number of ways, including manual entry while you are using our service, interacting with our customer service, participating in surveys or marketing promotions, providing reviews or ratings, taste preferences, setting preferences in Your Profile/Account, or otherwise provide information to us through our service or elsewhere.

• Information We Collect Automatically: We collect information regarding you and your use of our service, your interactions with us, and our advertising, as well as information regarding your computer or other device used to access our service. This Information Includes:

• Your activity on our platform such as course progress and search queries. Details regarding your interactions with customer service such as the date, time, and reason for contacting us.

• Transcripts of any chat conversations that you initiate on our platforms. In the event that you initiate phone support, your phone number.

• Device IDs or unique identifiers, device and software characteristics (such as type and configuration).

• Connection information, statistics on page views, referral URLs, IP address, and standard web log information.

• Information collected via the use of cookies, web beacons, and other technologies, including ad data (such as information on impressions delivered to a cookie, the site URL where the impression was delivered, as well as the date and time).

We use the information we collect to provide, analyze, administer, enhance, and personalize our services and marketing efforts, to process your registration, your orders, your payments, and your communication on these and other topics.

Our primary aim is always to enhance the user experience. We do so in several ways using the data that we collect, but a few examples are determining your general platform usage, required action item completions, log in details, etc. which then helps us know what difficulties you’re facing within the platform, which we can then use to take action to minimize the effort on your end. We collect other information, such as the most visited links on our website, which then help us conclude what content was most watched, enabling us to create additional content geared toward our users’ needs and personal preferences.

12.6 Processing For Limited Purposes

In the course of our business, we may collect and process personal data, which may include data that we receive directly from a data subject and data we receive from other sources including location data, business partners, and subcontractors who work technical, payment and delivery services, credit reference agencies, and other capacities.

We will only process personal data for specific purposes or for any other purposes specifically permitted by the Data Protection Requirements. We will notify those purposes to the data subject when we first collect the data or as soon as possible thereafter.

12.7 Notifying Individuals

If we collect personal data directly from an individual, we will inform them about:

• The purpose or purposes for which we intend to process that personal data, as well as the legal basis for the processing.

• Where we rely upon the legitimate interests of the business to process personal data, the legitimate interests pursued.

• The types of third parties, if any, with which we will share or disclose that personal data.

• The fact that the business intends to transfer personal data to a non-EEA country or international organization and the appropriate and suitable safeguards in place.

• How individuals can limit our use and disclosure of their personal data.

• Information about the period that their information will be stored or the criteria used to determine that period.

• Their right to request from us as the controller access to and rectification or erasure of personal data or restriction of processing.

• Their right to object to processing and their right to data portability.

• Their right to withdraw their consent at any time (if consent was given) without affecting the lawfulness of the processing before the consent was withdrawn.

• The right to lodge a complaint with the Information Commissioner’s Office.

• Other sources where personal data regarding the individual originated from and whether it came from publicly accessible sources.

• Whether the provision of the personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether the individual is obliged to provide the personal data and any consequences of failure to provide the data.

• The existence of automated decision-making, including profiling and meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the individual.

If we receive personal data about an individual from other sources, we will provide them with this information as soon as possible (in addition to telling them about the categories of personal data concerned) but at the latest within One (1) month. We will also inform data subjects whose personal data we process, that we are the data controller with regard to that data, and our contact details regarding the Data Protection Act are https://rivertownfloorsnj.com/contact.

12.8 Adequate, Relevant And Non-Excessive Processing

We will only collect personal data to the extent that it is required for the specific purpose notified to the data subject.

12.9 Accurate Data

We will ensure that the personal data we hold is accurate and kept up to date. We will check the accuracy of any personal data at the point of collection and at regular intervals afterward. We will take all reasonable steps to destroy or amend inaccurate or out-of-date data.

12.10 Timely Processing

We will not keep personal data longer than necessary for the purpose or purposes for which it was collected. We will take all reasonable steps to destroy or erase from our systems, all data which is no longer required.

12.11 Processing In Line With Data Subject’s Rights

We will process all personal data in line with data subjects’ rights, in particular their right to:

• Confirmation as to whether or not personal data concerning the individual is being processed.

• Request access to any data held about them by a data controller.

• Request rectification, erasure, or restriction on the processing of their personal data.

• Lodge a complaint with a supervisory authority.

• Data portability.

• Object to processing including for direct marketing.

• Not be subject to automated decision making including profiling in certain circumstances.

12.12 Internal Security Procedures

We will take appropriate security measures against unlawful or unauthorized processing of personal data and against the accidental or unlawful destruction, damage, loss, alteration, or unauthorized disclosure of or access to personal data transmitted, stored, or otherwise processed.

We will put in place procedures and technologies to maintain the security of all personal data from the point of determination of the means for processing and point of data collection to the point of destruction. Personal data will only be transferred to a data processor if he or she agrees to comply with those procedures and policies, or if he or she puts in place adequate measures himself/herself.

We will maintain data security by protecting the confidentiality, integrity, and availability of the personal data, defined as follows:

• Confidentiality: Only people who are authorized to use the data can access it.

• Integrity: Personal data should be accurate and suitable for the purpose for which it is processed.

• Availability: Authorized users should be able to access the data if they need it for authorized purposes. Personal data should therefore be stored on the RIVER TOWN FLOORS, LLC central computer system & databases instead of individual PCs.

Physical & Operational Security Procedures:

• Entry controls: Any stranger seen in entry-controlled areas will be reported.

• Securing lockable desks and cupboards: Desks and cupboards should be kept locked if they hold confidential information of any kind. (Personal information is always considered confidential.)

• Data minimization: Data minimization will be practiced. Pseudonymization and encryption of data will be the primary state of storing the data.

• Methods of disposal: Paper documents would be shredded. Digital storage devices would be physically destroyed when they are no longer required. Electronic data would be deleted once its intended purpose is fulfilled.

• Equipment: Staff has to ensure that individual monitors do not show confidential information to passers-by and that they log off from their PC when it is left unattended.

12.13 International Transfers

Please note that we may transfer, store, and process your personal information outside the country you live in. We may transfer any personal data we hold to a country outside the European Economic Area (‘EEA’) or to an international organization, provided that one of the following conditions applies:

• The country to which the personal data is transferred ensures an adequate level of protection for the data subjects’ rights and freedoms.

• The data subject has given his consent.

• The transfer is necessary for one of the reasons set out in the Act, including the performance of a contract between us and the data subject, or to protect the vital interests of the data subject.

• The transfer is legally required on important public interest grounds or for the establishment, exercise, or defense of legal claims.

• The transfer is authorized by the relevant data protection authority where we have adduced adequate safeguards with respect to the protection of the data subjects’ privacy, their fundamental rights and freedoms, and the exercise of their rights.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Subject to the requirements above, personal data we hold may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Those staff may be engaged in, among other things, the fulfillment of contracts with the data subject, the processing of payment details, and the provision of support services.

12.14 Group Sharing & Disclosure Of Personal Data

We may share personal data we hold with any member of our group, which means our subsidiaries, our ultimate holding company, and its subsidiaries, as defined in: https://www.legislation.gov.uk/ukpga/2006/46/section/1159

12.15 Subject Access Requests

To these ends, the company has a privacy statement setting out how data relating to individuals is used by the company. Individuals must make a formal request for information we hold about them. Employees who receive a request should forward it to the data department immediately.

When receiving telephone inquiries, we will only disclose personal data we hold on our systems if the following conditions are met:

• We will check the caller’s identity to make sure that information is only given to a person who is entitled to it.

• We will suggest that the caller put their request in writing if we are not sure about the caller’s identity and where their identity cannot be checked.

• Where a request is made electronically, data will be provided electronically when possible.

• Our support team will refer a request to the data processing department or the Data Protection Compliance Manager for assistance in difficult situations.

12.16 Changes To This Policy

We may modify or update this Privacy Statement at any time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will provide prominent advance notice of any material changes to this Statement, such as posting a notice through the Services, on our websites, updating the "Last updated" date, or sending you an email, to provide you the opportunity to review the changes and choose whether to continue using the Services. For detailed information on GDPR, please visit https://gdpr.eu/.

13. Contact Information & General Inquiries

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

• Company Name: RIVER TOWN FLOORS, LLC

• Physical Address: 54 Mount Airy Village Rd, Ste A3, Lambertville, NJ 08530, United States

• Phone: +1 (609) 397-2241

• Email: leeann@rivertownfloorsnj.com

• Contact Page: https://rivertownfloorsnj.com/contact

Office & Client Support Hours:

• Monday – Friday: 10:00 AM – 6:00 PM

• We respond to RIVER TOWN FLOORS, LLC Clients first, so please allow 24–72 hours for a response.

- The https://rivertownfloorsnj.com/ Team